Transformative Sales Leadership: Driving Excellence
Venkata K Emani
Programme Director
PROGRAMME OVERVIEW
Sales plays a crucial role in every industry, directly influencing profitability. In an era of rapid technological advancements, such as AI and data analytics, staying ahead of the competition has become increasingly challenging. To remain effective and relevant, sales managers must continuously enhance their skills to lead their teams with confidence and efficiency.
This programme is designed to equip sales leaders with the expertise needed to inspire their teams and drive business success. Participants will gain insights into building a high-performance sales culture, mastering sales forecasting and pipeline management, understanding key performance metrics for exceptional results, and leveraging business analytics for informed decision-making. Additionally, the program will cover essential competencies, including stress management, effective sales negotiations, and navigating change successfully.
IMPACT
The Strategic Sales Leadership Programme is aligned with the ‘Mission-Karmayogi’ model of CBC, GOI. The specific objectives of the Programme are to:
• Enhance the Sales Leadership capabilities
• Build a high-performance sales culture in their teams
• Drive change to adapt to the evolving market trends
• Master the art of Sales Pipeline management with accurate Sales forecasting
• Leverage insights from AI and Analytics to aid their decision making
• Develop effective Sales Negotiation skills for win-win outcomes
• Enhance Customer-centric Sales approaches for increased customer loyalty
• Manage stress effectively and build resilience
CONTENT
Day 1
• Strategic Sales Leadership in a dynamic market
• Building a High-Performance Sales culture
• Sales Forecasting & Pipeline Management
• Driving Change and Leading thru transformation
Day 2
• Mastering AI & Data-Driven Sales
• Key Performance metrics for Sales excellence
• Customer centricity and Relationship building
• Sales negotiations and Persuasion Techniques
Day 3
• Managing Stress and building resilience
• Personal Branding and Story Telling
• Futuristic Sales Leadership: Innovation & agility
• Action Planning and applying learnings at the workplace
FACULTY & METHODOLOGY
The Programme will be led by Venkata Emani, currently working as Faculty in the Centre for Management Studies at ASCI. He has around 30 years of rich experience in the industry and academia. He is an alumnus of the coveted IIM Ahmedabad and was an exchange scholar at the University of Texas at Austin. Previously, he has worked with a ‘Maharatna’ PSU- BPCL and with an MNC- Det Norske Veritas AS in leading positions besides the prestigious NMIMS university.
He has conducted several Training Programmes and delivered consulting assignments for various reputed companies/organizations like IOCL, BPCL, HPCL, Cairn India, GAIL, NMDC, ONGC, Reliance, Cairn India, MGL, GSPC, Essar Oil, Coromandel fertilizers, NPCIL, SOI, OFB, RINL, DRDO, PMJ Jewels, Canara Bank, NAFED, SAIL, SBI Life etc. among others in the Private and Public sectors.
The pedagogy shall include lectures, role-plays, out-bound exercises, case-studies, self-assessment quizzes, simulations, and panel discussions
PARTICIPANT PROFILE
This programme is designed for Sales Managers, Team Leaders, Directors at the Middle and Senior level in Sales function in B2B context across industry sectors such as Banking, Financial services, Insurance, oil & Gas, Energy, Petrochemicals, Fertilizer, Tourism and Hospitality, Telecom, IT, Pharma, Retail and Consumer Goods etc.
Organisational sponsorship is essential
VENUE
The programme is fully residential and the participants will be accommodated in air conditioned single occupancy rooms. The college does not provide accommodation for the family. The college is Wi-Fi enabled in a comprehensive way.
DURATION
The programme duration is 3 days starting from June 16-18,2025. The participants are expected to arrive a day before commencement and may leave after the conclusion of the programme.
PROGRAMME FEE
Residential Fee: Rs. 43,700/- (US $683 for foreigners) plus GST as applicable (presently 18%) per participant. The fee covers tuition, board and lodging, courseware (in electronic form) and other facilities of the College including internet usage.
Non-Residential Fee: Rs. 37,700/- plus GST as applicable (presently 18%) per participant. The fee covers tuition, course ware (in electronic form) working lunch and other facilities of the College including internet usage.
A discount of 10% on the Programme fee for three or more participants from the same organisation will be given, provided the payment is credited into our Bank account before June 13, 2025.
Note: Kindly forward us the details of Bank/Wire transfer of programme fee to poffice @asci.org.in for confirmation
MEDICAL INSURANCE
The nominees are requested to carry with them the proof of Medical Insurance. The sponsoring agency is required to endorse the nominees' medical coverage in the event of hospitalization
LAST DATE FOR NOMINATION
Please use the prescribed/attached form. Last date for receiving nominations is June 02, 2025. Kindly contact Programmes Officer for further details (contact details are given at the end of the nomination form).
LAST DATE FOR WITHDRAWAL
June 09, 2025. Any withdrawals after this date will entail forfeiture of fee paid, if any.
ASCI ALUMNI ASSOCIATION
Participants of the College programmes will automatically become members of the ASCI alumni association.
CERTIFICATE OF PARTICIPATION
The College issues a Certificate of Participation on conclusion of the programme.
For Indian Participants:
| Bank Account Number | 62090698675 |
|---|---|
| Beneficiary Name | Administrative Staff College of India |
| IFSC Code | SBIN0020063 |
| Bank Name | State Bank of India |
| Branch Address | Bellavista Branch, Raj Bhavan Road, Somajiguda, Hyderabad - 500 082. |
For Foreign Participants:
| Bank Account Number | 62090698675 |
|---|---|
| Beneficiary Name | Administrative Staff College of India |
| Swift Code | SBININBB327 |
| Bank Name | State Bank of India |
| Branch Address | Bellavista Branch, Raj Bhavan Road, Somajiguda, Hyderabad - 500 082. |
| Country | India |
Administrative Staff College of India
Bella Vista, Raj Bhavan Road, Khairatabad, Hyderabad - 500 082, India.
Telefax (Programmes Office) : 0091-40-23324365
Mobile: 9246203535, Phone : 0091-40-66534247
Fax : 0091-40-66534356
ASCI is the first Management Development Institution set up in the country at the instance of the Government of India and industry in 1956 to impart state-of-the-art management education for practicing managers, a legacy that we proudly take forward with a strong alumni of over 1,63,000. We are proud of our alumni which includes the leaders of Indian industry and senior Civil Servants in the government, public sector undertakings to be a part of this unique organisation. We are thankful to you all for the support extended in the past and look forward to your continuing patronage in 2023-24.
Also, ASCI conducts customized programmes for Government of India, State Governments, Public Sector, Private Sector and various international organisations. Our experienced faculty bring to the table a wealth of academic credentials, rich industry exposure and act as a catalyst in the classroom discussions, case study analyses and tutorials. Our faculty also conduct international programmes which provide an exposure to the global best practices. In addition to this, faculty at ASCI also carry out large number of management research activities (typically about 100 each year) which helps them provide the much needed value addition in the training programmes. In addition, we conduct non-residential programmes at our New Delhi Centre as well as off-campus programmesat the venue of the client’s choice
College Park Campus
ASCI, Road No.3, Banjara Hills,
Hydeabad-500 034, Telangana, India
+91-40-66720700/01/02/05
+91-40-66720725
Delhi Campus
ASCI, C-24,Institutional Area, South of IIT
Behind Qutub Hotel, New Delhi-110016.
+91-11-26962204,26961750,26961850
+91-11-26866097