Mr E Venkata Krishna is an Assistant Professor (MM) (Marketing) at the Administrative Staff College of India (ASCI), Hyderabad, India, in the Centre for Management Studies He has been working with the Administrative Staff College of India as Assistant Professor (MM) (Marketing) since April 2022. He has an overall experience of 26 years across functions like operations, Sales and Marketing,consulting General Management and Higher education spanning a Navratna oil PSU, an MNC, a prestigious deemed university and also as an edupreneur. He has travelled extensively globally and conducted several training programmes for Managers from various corporate entities in areas like TQM, Risk analysis,HSE, communication,personality development, leadership, Business strategy, sales and marketing, etc. His current interests lie in the areas of services marketing, Green Marketing, branding, cleaner energy and sustainability.