Shahaida P is Associate Professor and Area Chairperson-Marketing in the Centre for Management Studies. She holds a Ph. D. in the Services Marketing Area from University of Mysore. She has an M. Phil degree in Management from Alagappa University. She is a Master in Business Administration (Marketing) from Kuvempu University. She holds a Graduate degree in Pharmacy, Government College of Pharmacy, Bangalore University.

She has 18 years of industry, teaching, training, research and consulting experience. She has served as a faculty in reputed management institutes in Bangalore and Hyderabad. Her core areas in teaching are brand management, services marketing, marketing research, sales management, strategic marketing and Corporate Social Responsibility.

She has worked in the industry with multinational companies in the areas of sales, sales training and product management. She has published research papers and case studies in many national and international journals in the areas of services marketing, branding, retail etc including South Asian Journal of Management, International Journal of Commerce and Management and International Journal of Mobile Marketing. She has provided training and consulting services to ORACLE GFIC, Bangalore, AMUL, Orient Cements, Karur Vysya Bank, Wisdom.in, ACC, BHEL etc. She has worked on projects in Measuring Customer Satisfaction, Assessing Brand positioning, Assessing Market Potential and Restructuring of Planning Board.

She has conducted more than 30 training programs at ASCI in General Management and Marketing areas. The clients for training programs include UCO Bank, PGCIL, NCL, BCCL, Goodricke Ltd, Orient Cements, Sun Pharma, MSIL etc.

At ASCI, she has served as the Director: Centre for Healthcare Management from March 2012-November 2014.

She has been involved in five projects for government, public sector and private sector clients in the areas of Marketing and CSR. Specific projects such as  Measuring Service Quality, Community Policing, Formulation of Incentive Plans for Sales Executives, Evaluation of CSR Projects and Customer Satisfaction studies.

Dr. P Shahaida 

Associate Professor - Marketing Area, Centre for Management Studies

Administrative Staff College of India

Bella Vista, Raj Bhavan Road

Hyderabad 5000082


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