Dr. P Shahaida
Dr. Shahaida P is a Professor in Centre for Managerial Communication & Marketing since December 2011. She holds a Ph. D. in the Services Marketing Area from University of Mysore. She has an M. Phil degree in Management from Alagappa University. She is a Master in Business Administration (Marketing) from Kuvempu University. She holds a Graduate degree in Pharmacy, Government College of Pharmacy, Bangalore University
She has 21 years of industry, teaching, training, research and consulting experience. She has served as a faculty in reputed management institutes in Bangalore and
Hyderabad. Her core areas in teaching are brand management, services marketing, marketing research, sales management, strategic marketing, tourism marketing and
She has 21 years of industry, teaching, training, research and consulting experience. She has served as a faculty in reputed management institutes in Bangalore and Hyderabad. Her core areas in teaching are brand management, services marketing, marketing research, sales management, strategic marketing, tourism marketing and corporate social responsibility.
She has worked in the industry with multinational companies in the areas of sales, sales training and product management. She has published research papers and case studies in many national and international journals in the areas of services marketing, branding, retail etc including South Asian Journal of Management, International Journal of Commerce and Management and International Journal of Mobile Marketing.
She has designed and developed customized training programs for the faculty and officials of Ministry of Tourism on “Strengthening Capacities to Capture Market Opportunities” with International exposure visits to Singapore, Indonesia and Malaysia in 2017-2018 and to Spain in 2019-2020 and in 2019-2020.
At ASCI, she has served as the Director: Centre for Healthcare Management from March 2012-November 2014.
She is currently acting as a co-guide for three Ph.D students in marketing under the AIMA-AMU Ph.D Programme.
She has conceptualized and delivered training programs in Sales and Brand Management, Thinking Differently, Coping with Difficult People at Work: Employees and Customers, Fostering Core Values, Stakeholder Management, Creating Corporate Credibility & Values and Corporate Social Responsibility.
She has conceptualized and delivered programs in Strategic Thinking for NHPC (2014), Strategic Retreat for senior executives of Air India (2017). She has delivered Sessions on Business Orientation and Strategic thinking sessions in the MDP for Mahagenco (2018-2019).
She has delivered an assignment titled Accelerating Sales Performance for Asian Paints Ltd in August 2019, the focus of the 1 day workshop was on Creating an Entrepreneurial growth mindset for the Focus Product Sales Managers of Asian Paints.
In 2020-21, she has developed customised programmes in
Awareness Programme for Women on Workplace Safety for UCO Bank
Role of HRM in Organisations for Executives of AEGCL/APDCL, Assam under CBIS/NERPSIP Project, Sponsored by POWERGRID
Programme on Achieving Sales Excellence for Coir Board
An Online Training Program for Women Forging Ahead: Management and Leadership Excellence Sponsored by POWERGRID Academy of Leadership.
She has lead Consulting Assignments in the following areas:
Dr. P Shahaida
Professor – Marketing Area,
Centre for Management Studies
Administrative Staff College of India
Bella Vista, Raj Bhavan Road.
Hyderabad: 500 0082Tel:
Email: [email protected]