Y. Malini Reddy, is an Associate Professor in Urban Governance Area of ASCI. She has graduated in Economics (Hons) from Sri Ram College of Commerce, Delhi University and completed her Post Graduate Diploma in Garment Manufacturing Technology from National Institute of Fashion Technology, New Delhi. She holds a Doctorate Degree from ICFAI University, Dehradun and has more than 16 years of experience in academics and consulting in the sectors of apparel, retail, hospitality, and education. She a currently pursuing a Social Impact Leadership Program.

She has led consulting assignments in the area of Water Sanitation and Hygiene (WASH) in Schools, Marketing Research, Branding, Communications Strategy, Digital Marketing, Service Excellence, Online Education and Education quality in B2B, B2C and G2C contexts. She leads initiatives on WASH in Schools, Social entrepreneurship and is engaged as Project Manager in several international and national large and long duration assignments in the areas of sanitation, smart cities and improvements in public service design and delivery.

She has entrepreneurial experience in Apparel (sourcing, manufacturing, retail) and Hospitality (restaurant management and promotion, service apartment management). Her areas of interest and expertise for conducting training programs/ workshops include Quality of Public Services, Social Marketing, Social Entrepreneurship, WASH in schools, Inclusive Markets, Services Excellence and Marketing, Customer/Citizen Relationship Management, Digital Marketing, Principles of Management, Strategic Marketing, Complaint Management and Recovery.

Her research interests are in the area of WASH in schools, sanitation, social entrepreneurship, marketing, e-learning and educational quality. Her doctoral research was on the assessment and enhancement of student learning outcomes. She has working knowledge of globally known management education accreditation systems such as AACSB, EFMD, AMDISA, and AMBA.

She has taught executives and students of post graduate programs at NIFT,, Hyderabad; IBS, Hyderabad; IMT, Hyderabad; NMIMS, Hyderabad; IICD, Jaipur; TISS, Hyderabad. She has guided several masters level research projects. She is a PhD evaluator and is currently guiding one PhD student. She was a Non-Resident Research Fellow with Asian Institute of Management, Manila and worked in the area of co-creation, social marketing and citizen participation in effective delivery of public services.

She has published 16 research papers in international and national journals.  She has also published case studies and book reviews in reputed journals. Having been a Consulting Editor with the FedUni Journal of Higher Education from 2009-2011, she is currently a reviewer with Sage Publications India, Emerald Emerging Markets and Case Studies, Asian Education and Development Studies, Educational Management, Administration and Leadership, and Tata McGraw Hill. She has published close to 100 articles on marketing, education, apparel and fashion in the professional magazines as well as Hyderabad edition of Times of India and Deccan Chronical newspapers. She has published her thesis in the form of a book.

Y Malini Reddy

PhD,PGDGMT,  B.A (Hons) Economics Associate  Professor

Urban Governance Area

Centre for Energy, Environment, Urban Governance & Infrastructure Development

Administrative Staff College of India
Bella Vista, Raj Bhavan Road
Hyderabad 5000082
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